My Story
I'm Andrea Daar, the owner of Grayjay Strategies, LLC. I am passionate about helping nonprofits and values-driven businesses use their stories to make an impact for community good at the intersection of outdoor recreation & environmental conservation. I most frequently work with organizations to create holistic, actionable strategies that leverage their lands and trails for enhanced visitor engagement and promotion of actions that will perpetuate the protection of these beloved places. Grayjay strategizes and designs trail signage and other trail-based recreation communication products (e.g., maps, brochures, app profiles) to simultaneously meet the diverse needs of visitors to special places and the critical goals of the organizations that manage them
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I am a relationship-focused dot-connector and together, we will discover ways to expand your organizational impact while improving efficiencies.
What We Can Do Together
Strategic Planning
Not just another check-the-box then let it sit on the shelf project! Together, we will build a customized road map that will help you understand your organizational vision and lay out a bold-yet-reasonable strategy to help you meet or exceed your goals. You won't get where you want to go effectively and efficiently without knowing the best route.
Interpretive Design
Do you struggle to communicate your story in novel formats, like signage along trails? From resource surveying, to formatted storytelling, from product material choices to graphic design, I can help you and your team utilize your land and other passive engagement resources to meet your strategic goals and engage audiences on a deeper level.
Marketing & Engagement
The team at Grayjay will help you create dynamic and targeted marketing campaigns to effectively reach your target audience. From strategic relationship building & direct mail to social media campaigns, we'll help you increase engagement and drive growth.
Organizational Development
An outside perspective is always helpful. Grayjay will work with you to improve your organizational structure and processes, leading to increased efficiency and effectiveness.